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JPL Law

Industry

Legal

Date

2022

Key marketing activities

- Setup of business page
- Marketing strategy and content advice
- Content visual style & feed styling from scratch
- Brand positioning & identity
- Content development
- Copywriting (caption for posts)
- Reporting results
- Detailed content plan
- Project management

JPL Law specializes in personalized legal services with a strong focus on client engagement.

I created a social media presence that aligned with the brand’s professionalism while making legal topics approachable. This included designing a unique brand mascot to simplify communication and engage the audience.

Results:
- Developed a consistent and visually appealing Instagram profile with a 26% increase in follower engagement.
- Helped the client identify growth opportunities through detailed competitor and market analysis.
- Streamlined content creation by building an adaptable brand style guide for ongoing use.