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Sweetcode Lab

Date

August 2020 - Apr 2024

Key marketing activities

- Brand Identity and Development
- Content Marketing and Copywriting
- Social Media Marketing
- Basic Search Engine Optimization
- Defining Brand Positioning
- Pay-Per-Click (PPC) Advertising
- Designing and executing effective email campaigns
- Video Marketing
- Guest Blogging
- Graphic Design and Creative Services
- Market Research and Analysis:
- Marketing Strategy Development
- Lead Generation on LinkedIn
- Business & Services Presentation Creation

Industry

Design & Development

Sweetcode Lab - is a product and outsourcing company from the US, developing different IT solutions for North America customers and around the globe.

At Sweetcode Lab, I was responsible for managing and growing the company’s digital presence across multiple platforms, including LinkedIn, Instagram, Google Business, Behance, Dribbble, and Upwork. I worked closely with Sales Managers to optimize Upwork profiles using SEO principles, increasing profile visibility and attracting new clients.

In addition to managing the company's own marketing efforts, I played a key role in launching and managing the new SMM service for clients in various industries. Acting as the SMM Manager, I led a team to deliver successful campaigns, earning positive feedback from satisfied clients.

Results:
- Revenue Growth: Developed and successfully launched a new SMM service for clients, expanding the company’s service portfolio.
‐ Implemented marketing and SMM strategies, resulting in a 27.8% increase in website traffic over the last 12 months.
‐ Built and developed the company’s LinkedIn and Instagram profiles from scratch, achieving a consistent presence with an average engagement rate of 8.12% on Instagram.
- Ran multiple Facebook Ads campaigns focused on lead generation, increasing conversions.